The Gunter Hotel is a Marriott Autograph Collection property in downtown San Antonio that draws on more than a century of hospitality, music, and cultural history to shape an experience that feels both timeless and alive with creative energy. Our work reimagines the legacy of “San Antonio’s Sweetheart” for a new generation, celebrating its origins as a nineteenth century inn, its role in the legendary 1936 blues recording session, and its place within a city defined by cultural richness and constant growth. The visual identity blends western inspired typography with the character of vintage vinyl sleeves, creating a layered, expressive system that honors the hotel’s roots while feeling fresh and inviting. Hand drawn illustrations add warmth and narrative, offering playful nods to its musical heritage and historic charm, while the restaurant Jots receives its own imaginative aesthetic that fits seamlessly within the broader brand. Color, texture, and composition come together to balance grit and polish, positioning The Gunter as a cultural touchstone at the heart of San Antonio hospitality.