About
Gary Rizzolo is a Designer and Creative Director in New York City who builds expressive, strategy led brand systems for clients across hospitality, luxury, culture, and lifestyle. For more than fifteen years, he has shaped identities that balance clarity with imagination, leading teams from foundational positioning through design, art direction, and launch. His work ranges from global hotels to fashion houses, cultural institutions, and emerging destinations, always grounded in a belief that the best brands create meaningful experiences in the real world. Gary brings a collaborative, curious approach to every project, translating complex stories into work that feels intuitive, resonant, and beautifully crafted.