About

Gary Rizzolo is a Designer and Creative Director in New York City who builds expressive, strategy led brand systems for clients across hospitality, luxury, culture, and lifestyle. For more than fifteen years, he has shaped identities that balance clarity with imagination, leading teams from foundational positioning through design, art direction, and launch. His work ranges from global hotels to fashion houses, cultural institutions, and emerging destinations, always grounded in a belief that the best brands create meaningful experiences in the real world. Gary brings a collaborative, curious approach to every project, translating complex stories into work that feels intuitive, resonant, and beautifully crafted.

PHOTO BY LEVI MANDEL

Services

Brand Strategy
Visual Identity
Concept Development
Art Direction
Editorial Design
Packaging
Digital Experience
Signage & Wayfinding
Illustration

Selected Clients

Revlon
Oscar de la Renta
J.McLaughlin
Marriott
Diageo
Revolver New York
Beanstalk Group
Taco Bell
Calvin Klein
Redken
Rent The Runway
Observer Media
Hearst Corporation
Kimiko Beauty
O Group
NYU Langone
Visual AIDS

Social