Paraiso de la Bonita is an iconic retreat in Riviera Maya, where unspoiled nature and refined luxury meet to create a setting that feels both soulful and transportive. When developing the brand identity, the goal was to honor the property’s founding vision and celebrate the rich interplay of contrasts that defines the experience. The result is a visual world shaped by modern romance, eclectic refinement, and a deep sense of heritage, all informed by the vibrant culture and natural beauty that surround the resort. Handcrafted illustrations capture the lush environment, while a nature inspired palette and a hand drawn wordmark reinforce its authenticity. A custom icon rooted in the flora of Yucatán and small bespoke details throughout the system add warmth and depth. Together, these elements create a brand that feels intimate, expressive, and timeless, inviting guests to immerse themselves in a place where passion and serenity coexist.